Quad Launches Automated Direct-Mail Platform
It is an innovative direct-mail platform which combines the ease and effectiveness of email-style personalisation.
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QUAD, a marketing experience company that solves complex marketing challenges for its clients, announced At-Home Connect by Quad.
It is an innovative direct-mail platform which combines the ease and effectiveness of email-style personalisation with the proven impact of reaching consumers at home.
The At-Home Connect platform brings together the strengths of print and the insights and automation of digital to make true omnichannel marketing campaigns a reality. The solution’s data-driven design and messaging and its precision timing work seamlessly with multiple media touchpoints, enabling brands to foster more powerful and differentiated engagement with their audiences at every marketing encounter.
“Consumers today are bombarded with media clutter. This causes digital fatigue and makes it difficult for marketers to engage in meaningful ways with their audiences. Adblockers and unsubscribe rates add to this increasingly complex marketing ecosystem,” said George Forge, Senior Vice President of Client Technology and Product Development for Quad.
“With intelligent, automated direct mail, the At-Home Connect solution completes the modern multi-channel approach so marketers can engage with consumers wherever they prefer. Whether that’s online, in their email or text messages, or at their physical mailbox, At-Home Connect technology enables marketers to create deeper and more direct connections with their customers.”
Highly targeted direct mail from the At-Home Connect platform is triggered by consumer activities such as birthdays, loyalty anniversaries and vacation preferences. The end-to-end, signal-based mail solution helps move consumers further along their purchasing journeys, converting abandoned online shopping carts into completed sales, winning back lapsed customers and encouraging the purchase of additional or upgraded items.
The solution automates workflow, managing everything from personalisation to printing, mail sorting and in-home delivery. It uses real-time customer data and integrates with customer relationship management systems and major marketing automation platforms to provide a truly omnichannel approach for modern marketing campaigns.
By utilising Quad’s existing direct-mail platform, one of the largest and most robust in the industry, the solution reduces total cost of delivery and optimises return on ad spend.
