PubMatic, Tokopedia to Enhance Advertiser Reach, Engagement
This collaboration allows Tokopedia’s sellers to connect with and engage audiences across the breadth of premium, scaled inventory available via PubMatic’s platform.
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Global adtech company PubMatic has announced a strategic partnership with Indonesia online marketplace giant Tokopedia to empower Tokopedia’s sellers to extend the reach of their onsite advertising campaigns, through the ‘Iklan Rekomendasi (Recommendation Ads)’ feature for sellers.
This collaboration allows Tokopedia’s sellers to connect with and engage audiences across the breadth of premium, scaled inventory available via PubMatic’s platform.
Through this partnership, Tokopedia’s sellers can now target and engage their customers beyond Tokopedia’s network, ensuring that the right message reaches the right audience at the right time.
Moreover, by tapping into PubMatic’s vast array of premium publishers across Indonesia, Tokopedia’s sellers can significantly expand their advertising campaign reach, driving greater brand awareness and engagement.
The partnership will also leverage PubMatic’s programmatic expertise, allowing sellers to optimise campaigns in real-time and achieve higher ROI.
Lastly, the collaboration ensures a seamless integration process, allowing sellers advertising on Tokopedia to quickly and efficiently extend their campaign strategies from Tokopedia’s site to the broader open web.
Jason Barnes, Chief Revenue Officer for APAC at PubMatic, said, “We are thrilled to partner with Tokopedia, a leader in the ecommerce space. This partnership underscores our commitment to providing our commerce partners with powerful tools to support their commerce media strategies. By leveraging PubMatic’s extensive premium inventory, advertisers can connect with high-value audiences across the open internet, to maximise campaign reach and derive improved ROI.”
Meanwhile, Alfredo Setiabudi, Senior Vice President of Ads Solution at Tokopedia, commented, “Recommendation Ads is an advertising solution offered by Tokopedia to sellers, enabling their products to be showcased on various strategic pages within Tokopedia’s inventory and across its strategic partners, including PubMatic. Through this collaboration, Tokopedia enhances the marketing capabilities of Recommendation Ads, allowing sellers to reach a broader audience beyond Tokopedia, including the users across PubMatic’s platform, as ads can be displayed across PubMatic’s publisher partners’ inventory.”
He added, “Tokopedia also prioritises the principles of security and protection of personal data based on existing regulations. Moving forward, Tokopedia is committed to supporting businesses of all sizes and categories in Indonesia to accelerate their performance on Tokopedia.”
