OCBC, Disney Collaborate Across 3 SEA Markets
OCBC will be the first regional bank in Southeast Asia to roll out a comprehensive programme that includes branded card designs, marketing activations and financial literacy content.
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OCBC and Disney have announced a five-year strategic collaboration across three of the bank’s five core markets – Singapore, Malaysia and Indonesia. The collaboration helps OCBC’s ambition to grow its new-to-bank customers in Southeast Asia four times within five years.
OCBC will be the first regional bank in Southeast Asia to roll out a comprehensive programme that includes branded card designs, marketing activations and financial literacy content inspired by Disney, Pixar, Marvel and Star Wars characters and stories.
These will enable OCBC to create special retail banking experiences and products, including a rewards programme that features Disney+ Premium or Disney+ Hotstar Premium subscriptions in Singapore and Malaysia, as well as special Disney-themed premiums.
By mid-2025, select OCBC cards and bank accounts will feature Disney designs or be bundled with Disney premiums and merchandise, such as limited edition OCBC pins.
Financial literacy content in the form of comics, activity sheets and resources for young savers will be available digitally on the OCBC app, OCBC website, and in print at the OCBC Wisma Atria branch, to be used with guidance from teachers and parents. These comics feature beloved Disney characters Ralph and Vanellope from Disney’s Wreck-It Ralph.
The comics provide financial literacy tips using Disney stories to make the reading experience more engaging and relatable. More than 100,000 physical copies of the comic will also be distributed to students at 110 secondary schools in Singapore.
Sunny Quek, Head of global consumer financial services at OCBC, said, “We deeply value collaborations that drive beyond-banking experiences for our customers and enable us to differentiate ourselves in the market. We are excited to be the first bank in Southeast Asia to launch Disney-themed cards and offer customers special experiences inspired by Disney, Pixar, Marvel and Star Wars characters and stories. Disney characters evoke an enchanting and nostalgic emotional connection that resonates with the young and young at heart.”
“Collaborations like these enable us to attract new customers and bring to the market products and services that are not based on pricing or rates alone. I am therefore confident we will accelerate our acquisition of new-to-bank customers across our Southeast Asia core markets in five years.”
OCBC’s rewards programme will benefit select debit and credit cardholders, as well as OCBC 360 Account customers in Singapore and Malaysia, and Young Nyala Account customers in Indonesia.
