Nykaa Introduces Florence by Mills to India
The products are exclusively available on Nykaa’s platforms including Nykaa app, website and across Nykaa’s retail stores.
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Mumbai-based fashion and beauty retailer Nykaa has brought the beauty brand Florence by Mills to the Indian market, which specifically caters to Gen Z consumers.
Anchit Nayar, Executive Director of Nykaa Beauty, said, “We are thrilled to exclusively launch Florence by Mills on Nykaa, bringing Brown’s vision of clean and affordable beauty to our customers. We believe that this collaboration will resonate strongly with our Gen Z audience, empowering them to embrace their individuality and redefine beauty standards.”
Millie Bobby Brown, Founder of Florence by Mills, said, “I wanted to create something for me and my generation, a brand that reflects us and our self-expression while being good for you, simple to use, and suitable for changing, transitional skin. With Florence by Mills, everyone can discover and build their own beauty philosophy with clean, accessible, and easy-to-use beauty essentials.”
The products are exclusively available on Nykaa’s platforms including Nykaa app, website and across Nykaa’s retail stores.
