Novi Joins NielsenIQ to Power Sustainable CPG Data Insights
With NIQ’s data powering Novi’s AI-driven recommendations, brands can quickly see which retailer programs they qualify for or what minor changes are needed to meet requirements.
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Novi has announced its growing collaboration with NielsenIQ (NIQ). NIQ’s Label Insight data will be integrated into Novi’s platform, enriching Novi’s existing ingredient-level and product attribute data sets.
This integration enhances Novi’s ingredient-level and product attribute data, helping brands better identify and participate in marketing programs like Amazon Climate Pledge Friendly, Conscious Beauty at Ulta, Clean at Sephora, and Target Zero.
Novi supports these programs as a vetting and verification partner, which has shown clear financial benefits for brands. With NIQ’s data powering Novi’s AI-driven recommendations, brands can quickly see which retailer programs they qualify for or what minor changes are needed to meet requirements.
By comparing brand-supplied substantiation data against retailers’ and certification bodies’ policy and standard requirements, Novi ensures that health and sustainability claims meet the highest thresholds for credibility and consumer trust.
Brands using Novi’s platform won’t need to manually enter data already stored in NIQ, such as product and packaging details, ingredient lists, labels, and marketing claims. Instead, brands can let NIQ collect this information, helping to prequalify products for programs and certifications, which saves time and reduces the back-and-forth during the certification process.
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Additionally, brands will gain access to valuable sales benchmarking, allowing them to connect their investments in sustainable product development to measurable revenue outcomes across multiple retailers.
“At Novi, it’s become increasingly clear that goods focused on the health of people and the planet have become an obvious benefit to brands and retailers. And while many brands want to dedicate resources to these programs, the process can be overwhelming and time-consuming,” said Kimberly Shenk, Co-Founder and CEO of Novi.
“This collaboration with NielsenIQ makes it easier than ever for brands to connect the dots between their efforts and real business impact, giving them the clarity and confidence they need to invest in sustainability and see the results.”
Jason Lipsitz, Global Vice President of Sales, NIQ Product Insights, said, “At NielsenIQ, we believe that access to high-quality, trusted data is essential for accelerating innovation in today’s CPG landscape.”
“By adding Novi to the NIQ Partner Network, we’re creating a single source of truth that’s a more intelligent, efficient, and credible ecosystem for CPG data. This collaboration not only simplifies claims verification for brands—it empowers them to unlock new growth by aligning with the values that matter most to today’s consumers.”
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