MotionPoint Expands Multilingual Marketing Platform with Acquisition of GetGloby
The addition of GetGloby enables enterprises to originate, transcreate and translate multilingual marketing content at scale.
Topics
MotionPoint, a provider of website translation and localisation, announced the acquisition of GetGloby, an AI-powered marketing technology solution for originating, transcreating and translating multilingual marketing content.
The acquisition marks a significant step in MotionPoint’s evolution—transforming from a website localisation technology company into a comprehensive multilingual marketing platform that empowers enterprises to communicate and connect with audiences across all languages and digital touchpoints.
ALSO READ: MotionPoint Acquires Key Content for Multilingual Marketing
Over the past year, MotionPoint has expanded its business beyond website localisation through both strategic multilingual marketing executive hires and the acquisition of Key Content, a multilingual content marketing agency.
The addition of GetGloby introduces AI powered multilingual marketing technology into the platform—enabling enterprises to originate, transcreate and translate multilingual marketing content at scale that drives marketing effectiveness and efficiency.
GetGloby was founded by two former Google executives, Diego Antista and Juan Fusoni, who focused on US Hispanic and Latin American marketing. “With this acquisition, creating high-impact multilingual content across platforms will be just one click away for brands and advertising agencies—making it easier than ever to scale globally while staying culturally relevant,” said Diego Antista, co-founder of GetGloby.
“This was a particular challenge for US-based companies looking to communicate in-language and in-culture with the US Hispanic market as they didn’t have the cultural know how and Spanish language expertise. We are thrilled to join forces with MotionPoint and build the future of InContent™ Marketing – InLanguage, InCulture and InMarket digital content marketing,” said Antista.
“GetGloby’s proprietary AI driven technology and capabilities were purpose built for multilingual communications,” said Juan Fusoni, co-founder of GetGloby. “We are excited to introduce features such as BrandVoice, translation geo-location, our own JAGA AI translation co-pilot to the market.”
“With GetGloby’s technology, we will now be able to extend our value proposition in the marketplace beyond website translation and localisation into multilingual content creation across all digital touchpoints including paid and owned channels,” said Evan Kramer, CEO of MotionPoint.
“This acquisition reflects our long-term vision to meet the full scope of multilingual marketing needs,” said Kramer. “We believe the future is not just localised websites, but fully integrated multilingual experiences tailored to each audience across digital channels – designed from the ground up to help brands connect authentically in any language, culture, or market.
ALSO READ: Language I/O Introduces Multilingual Chatbot for Salesforce
