Miral Destinations to Deploy Sprinklr’s AI Chatbots

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Miral Destinations, a subsidiary of Miral, and a one-stop trade and promotional partner for Yas Island Abu Dhabi, and Sprinklr, a unified customer experience management platform for modern enterprises, will deploy more than 40 AI-powered chatbots to provide customers with a seamless luxury experience.

Liam Findlay, CEO of Miral Destinations, said, “At Miral Destinations, we’re always pushing the boundaries to redefine guest experiences. Partnering with Sprinklr isn’t just about optimising communication; it’s about curating immersive journeys that captivate and delight at every step. This collaboration underscores our commitment to seamless customer service and operational efficiency. Leveraging the UAE’s cloud infrastructure aligns with our vision for future growth and innovation. Together with Sprinklr, we’re revolutionising customer engagement, paving the way for unparalleled luxury experiences.”

Haitham Elkhatib, Senior Vice President of Growth Markets at Sprinklr, said, “The partnership between Sprinklr and Miral Destinations is a testament to how the Sprinklr Unified CXM platform plays a pivotal role in optimising communication between businesses and customers through the integration of cutting-edge technologies. The integration of AI-powered chatbots into Miral Destinations’ platforms will mark a significant step forward in the evolution of guest experience and for boosting productivity within the team. Together, Miral Destinations and Sprinklr are set to redefine the boundaries of customer interaction, ushering a new era of innovation in leisure, entertainment, and hospitality services.”

The chatbots and Sprinklr AI+ platform will be integrated into Miral’s operations to support the company’s 14 brands. The chatbots will be deployed across WhatsApp, Live Chat, and Instagram. Interactions across all platforms will be analysed with proactive prompts to Quality Assurance Analysts.