Microsoft Launches Surface Innovation Hub in Dubai

Customers visiting Microsoft Surface Innovation Hub at Redington will experience hands-on engagement with the latest portfolio of Microsoft Surface devices.

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  • Microsoft, in collaboration with leading technology distributor Redington, proudly inaugurated the Microsoft Surface Innovation Hub at Redington HQ in Dubai.

    Mohamed Mikou, Chief Operating Officer and CMO, Microsoft Central and Eastern Europe, Middle East and Africa, said, “We are thrilled to launch the Microsoft Surface Innovation Hub at Redington, underscoring our commitment to providing businesses with the tools they need to succeed in the AI era. The Microsoft Surface Innovation Hub at Redington is a place where decision-makers can explore and experience the power of Surface and discover how it can be integrated into their workplace for seamless collaboration.”

    Prannoy Mathur, Vice President of End Point Solutions Group at Redington, said, “Redington has been at the forefront of delivering Microsoft Surface solutions to the Middle East since its launch over a decade ago. With everyone talking about AI and CoPilot, we’re entering an entirely new era of working. Surface devices enable engagement with CoPilot M365 through natural and intuitive means like pen, touch, and voice, revolutionising the way we interact with technology. Furthermore, the combination of CoPilot and Surface ensures world-class security for your data and content, extending from chip to cloud.”

    “We’ve seen a surge in demand for secure solutions that cater to the collaborative needs of today’s modern workplaces. Our Microsoft Surface Innovation Hub in Dubai serves as a centre where customers can experience these solutions firsthand, demonstrating their potential to fulfil the unique requirements of their organisations,” Prannoy added.

    Customers visiting Microsoft Surface Innovation Hub at Redington will experience hands-on engagement with the latest portfolio of Microsoft Surface devices, including the Surface Hub, Laptop Studio, Surface Pro, Surface Laptop and more.

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