McDonald's India Debuts WcDonald's Experience
This initiative aims to immerse diners in a realm where fantasy meets fandom.
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McDonald’s India has unveiled its anime-inspired ‘WcDonald’s’ experience, showcasing transition from fiction to reality.
Arvind R. P., Chief Marketing Officer at McDonald’s India (West & South), said, “Anime culture is flourishing in India, particularly among Gen Z. For years, anime fans have brought their favourite brand to life in various ways within the Anime universe.”
“The McDonald’s-inspired ‘WcDonald’s’ is a prime example. Now, WcDonald’s goes beyond fantasy, becoming a reality. We pay tribute to our fans’ creativity by authentically bringing the WcDonald’s universe to our restaurants, inviting them to be part of our narrative like never before. WcDonald’s reflects our commitment to blending our brand with popular culture, providing unique experiences that astonish customers. We welcome everyone, especially manga enthusiasts, to step into this immersive anime world,” Arvind added.
This initiative aims to immerse diners in a realm where fantasy meets fandom. Conceptualised and executed by DDB Mudra Group, the restaurant’s décor and atmosphere have undergone a complete makeover, capturing the essence of Anime aesthetics.
