Martechvibe’s Weekly News Round-Up
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.
Topics
Sprinklr Partners with WPP
Sprinklr, a customer experience management platform provider, is partnering with WPP to create artificial intelligence solutions to help clients deliver more personalised and consistent experiences using Sprinklr’s unified customer experience management (Unified-CXM) platform. Through this partnership, WPP will become Sprinklr’s first global agency partner, and the two companies will collaborate on CX Live AI, which connects Sprinklr’s AI+ platform with WPP’s AI resources to help WPP teams create optimised content.
Read more here.
AVEVA Drives Digital Transformation for Industrial Customers with Microsoft
AVEVA, an industrial software provider driving digital transformation and sustainability, has expanded its strategic collaboration with Microsoft to further strengthen both companies’ data integration platforms to better prepare customers to incorporate AI in key industries across the world.
Read more here.
BBMSL Collaborates with Listed Co. in Hong Kong and Taiwan to Launch BBHub
BBMSL, a fintech payment service provider in Hong Kong, announced during the Hong Kong Fintech Week 2023 exhibition that in response to the slow recovery of SMEs post-pandemic, it has officially launched its revolutionary service BBHub to ease the operational pressure on its SME customers. BBHub allows merchants to pay their operating expenses directly through payment terminals, addressing the issue of tight operational funds for SMEs.
Read more here.
PureHealth Partners with Dell Technologies to Utilise Generative AI
PureHealth has partnered with Dell Technologies to utilise generative artificial intelligence (AI) across healthcare services including in early disease detection, medical data analysis and personalised treatment plans, further enhancing the health ecosystem in Abu Dhabi. The collaboration will harness the collective resources and technologies of both companies to improve health outcomes by ensuring access to leading medical solutions and services and accelerating long-term preparedness and agility.
Read more here.
Sephora Ties up with Reliance Retail Ventures Limited
Sephora, the global omni-channel prestige beauty retailer, announced a partnership with Reliance Beauty & Personal Care Limited, a wholly owned subsidiary of Reliance Retail Ventures Limited (RRVL) to advance their shared ambition to develop the future of beauty retail in India. The partnership gives RRVL exclusive rights to build and enhance Sephora’s presence in India across channels.
Read more here.
