Martechvibe’s Weekly News Round-Up
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.
Topics
Gupshup Launches ACE LLM
Gupshup, a conversational engagement platform provider, launched ACE LLM, a family of domain-specific large language models for functions such as marketing, commerce, support, HR & IT, and industries like banking, retail, utilities and more. Built on foundation models such as Meta’s Llama 2, OpenAI’s GPT-3.5 Turbo, Mosaic MPT, Flan T-5, and others, ACE LLM has been adapted for specific industries and functions and is also equipped with enterprise-grade safety controls and guardrails.
Read more here.
Salesforce Adds AI Capabilities To Field Service
Salesforce introduced artificial intelligence-powered Field Service innovations to help organisations streamline field operations, increase productivity, and drive revenue. Customers can self-book appointments and track the progress of their service visits on the messaging channels of their choice. Mobile workers can predict job duration and ensure they have the parts and equipment they need, reserve work capacity to meet demand, and auto-generate briefings with the relevant data they need in advance of service calls.
Read more here.
Qualtrics Launches Automated Summaries
Qualtrics launched Qualtrics Automated Summaries for Video Feedback, along with In-Depth Interviews and Focus Groups, a series of purpose-built video feedback solutions that use generative artificial intelligence, real-time analytics, and predictive insights to help organisations conduct research, grow market share, and respond to customer needs.
Read more here.
Twilio Introduces CustomerAI
Twilio, at its SIGNAL 2023 user conference in San Francisco, introduced CustomerAI solutions, predictive and generative AI tools, and customer data platform innovations. CustomerAI Predictions helps marketers create hyper-targeted audiences, trigger customer journeys, and personalise multichannel experiences.
Read more here.
Emplifi Unveils Unified Analytics
Emplifi, a customer engagement platform provider, launched Unified Analytics, an integrated solution that aggregates, analyses, and presents customer data in a digestible format. As a component of Emplifi’s Customer Engagement platform, Unified Analytics provides business insights by bringing together social media data, customer service and care case management data, voice-of-the-customer (VoC) insights, and influencer marketing analytics. The data resides in one central repository complete with visualisation tools and advanced reporting.
Read more here.
