Martechvibe’s Weekly News Round-Up
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.
Topics
AWS Expands Partnership With Twilio
Amazon Web Services announced an expanded partnership with Twilio, a customer engagement platform provider, to place artificial intelligence at the fingertips of Twilio customers. One priority area where AWS and Twilio are doubling down is predictive AI. Bringing together Amazon SageMaker and Twilio Segment’s Customer Data Platform, the upcoming features will help businesses understand their customers and provide deeper value to them via more relevant, timely, and personalised experiences.
Read more here.
Salesforce Adds To Commerce Cloud
Salesforce has added Pay Now, Snapchat for Commerce, Reorder Portal, and Order Support to its Commerce Cloud to help users integrate digital commerce experiences into sales, service, and marketing channels. With the Reorder Portal, users can automate reorders and engage repeat buyers with personalised self-service that leverages next-best actions powered by Einstein AI. Order Support can surface sales opportunities during service interactions by recommending relevant products. With it, an agent can use Einstein AI-powered recommendations to identify new sales opportunities. With PayNow, users can collect payments by embedding a checkout link sent to the customer as a text, email, or report directly from any Salesforce app.
Read more here.
NICE Launches ElevateAI 1K Every Day
NICE launched ElevateAI’s 1K Every Day initiative, extending the reach of its on-demand AI services to organisations of all sizes. ElevateAI brings NICE’s purpose-built Enlighten AI to the developer community. With ElevateAI, contact centres can harness AI trained on billions of interactions. Users can access NICE’s Enlighten AI with developer-friendly APIs and instant sign-up capabilities. ElevateAI’s open and flexible architecture allows seamless integration with existing technology stacks.
Read more here.
Kyndryl, Monstarlab Partner For Customer Innovation
Kyndryl, an IT infrastructure services provider, and Monstarlab, a digital transformation and innovation consulting company, announced a strategic collaboration to support customers in the Middle East to achieve their digital strategy goals and accelerate the region’s transformation into a leading digital economy. Kyndryl and Monstarlab will work together to create more value for customers through the combination of Kyndryl’s designer-led, collaborative co-creation approach, longstanding consulting expertise, and industry-leading technology integration solutions, along with Monstarlab’ s global expertise in end-to-end enterprise-level digital solutions.
Read more here.
Quantum Metric Broadens Atlas Capabilities
Quantum Metric, a digital analytics platform provider, has added features to enhance visibility of the entire customer experience, including expanded capabilities for Atlas. Outcome-driven navigation, built-in KPI alerting, and persona-based analysis overlays will further Atlas’ library of step-by-step, industry-focused guides to help organisations monitor, diagnose, and optimise digital experiences.
Read more here.
