Martechvibe’s Weekly News Round-Up
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.
Topics
What to Read Next
- Storyblocks Introduces AI Toolkit to Empower the Modern Creator
- Iterable Unveils MCP Server to Power AI-Driven Marketing Automation
- Creator Economy Ad Spend to Reach $37 Billion in 2025
- Circana, Yahoo DSP Expand Partnership to Enable Campaign Conversion Feed
- Bombora Expands Integration with StackAdapt
Tata Communications to Acquire Kaleyra
Tata Communications will acquire communications platform-as-a-service provider Kaleyra for $100 million. Kaleyra is an omnichannel integrated communication services provider offering targeted personalisation through messaging, video, push notifications, email and voice-based services, and chatbots.
Read more here.
MBZUAI Partners With Etihad Airways
Mohamed bin Zayed University of Artificial Intelligence (MBZUAI) and Etihad Airways have signed a Memorandum of Understanding (MoU) to jointly develop initiatives and conduct research into how AI could transform key aspects of the nation’s integral aviation sector. The move aligns with the university’s commitment to enhancing AI competitiveness across vital sectors, including aviation and logistics in the UAE, while paving the way for sustainable growth and innovation.
Read more here.
Joi Gifts Partners With MoEngage
Joi Gifts, the MENA region’s full-service online platform, has partnered with MoEngage, a marketing automation and customer engagement platform, to drive more customised and personalised communication. The online gifting brand ultimately selected MoEngage as their partner because of its user-friendly interface, smooth onboarding process, and excellent support. They are confident that MoEngage will not only meet their current needs but also enable them to expand their business further.
Read more here.
Standard Bank, HMS Partner For Digital Banking Solutions In ZA
Standard Bank, a financial institution in South Africa, has embarked on a strategic collaboration with HUAWEI Mobile Services (HMS) to provide cutting-edge digital banking solutions to its clients in South Africa. Belinda Rathogwa, Executive Head: Digital and eCommerce for Personal and Private Banking at Standard Bank South Africa, shared valuable insights on the collaborative efforts.
Read more here.
Bloomreach Adds To Discovery
Bloomreach has added merchandising features and enhancements to Bloomreach Discovery with self-serve capabilities that make its ecommerce platform easier to use. The new features include editing product cards to include specific data, cloning rules and configurations between sites, and curating product placement on a page.
Read more here.
