Maropost Announces New AI Features for Marketing Cloud

What to Read Next

1. Shoppers Have Low Tolerance for Errors in Holiday Ecommerce

2. Magnite Expands Audience Activation Solution to India, Southeast Asia

3. Jasper Launches AI Studio

4. Compulse Teams with Placements.io

Maropost, the connected commerce platform for mid-market merchant operations, announced two AI-driven features for its Marketing Cloud product.

These innovations enhance behavioral insights and product recommendations surfaced from real-time customer data enabling marketers to create highly targeted email segments and deliver hyper-personalised offers with unprecedented precision and efficiency.

Advanced eRFM behavioral insights transform customer segmentation

There are two things the most effective email marketing campaigns have in common: surgically precise targeting and granular segmentation. Marketing Cloud’s new eRFM analysis harnesses AI to process and analyse four key dimensions of customer behavior:

• Recency: The last time a customer interacted or made a purchase
• Frequency: How many purchases or interactions a customer makes within a given timeframe
• Monetary value: How much money a customer spends within a period
• Enhanced metrics: Other behavioral data points, including social media engagement, website interactions, and email engagement

Businesses use eRFM insights to automatically identify high-value customers, flag at-risk accounts for re-engagement, and accurately predict future purchasing behaviors.

AI-powered product recommendations drive email conversion

Marketing Cloud’s new AI-driven product recommendation engine automatically populates email campaigns with personalised offers based on real-time purchase data and customer behavior. This intelligent system eliminates common email marketing challenges:

• Generic recommendations that fail to resonate with individual customers
• Time-consuming manual segmentation and personalisation
• Outdated suggestions based on historical data

With more personal, relevant, and timely offers, email marketers can expect higher campaign engagement, conversions, and repeat customers.

“By combining AI with advanced behavioral insights and smart product recommendations, we’re not just driving email marketing conversions—we’re helping brands build deeper relationships with their customers at scale,” said Ross Andrew Paquette, Maropost Founder and CEO.

“These advanced, new Marketing Cloud features empower businesses to seamlessly connect commerce and marketing, fueling rapid omnichannel growth.”