MAG Enhances Customer Support Channels
With the introduction of the Premier Line and Live Chat services, MAG aims to enhance the customer experience and provide tailored support to its Platinum and Gold members.
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Malaysia Aviation Group (MAG), the parent company of Malaysia Airlines and Firefly, has launched two transformative customer support initiatives: premier line and live chat services.
MAG CEO of Airlines Ahmad Luqman Mohd Azmi said, “We are cognisant of the challenges faced by customers in accessing support through traditional means, therefore are committed to strengthening our support channels by incorporating advanced technologies to establish a robust system that meets their needs.
“With the introduction of the Premier Line and Live Chat services, we aim to enhance the customer experience and provide tailored support to our esteemed Enrich Platinum and Gold members as well as all our valued passengers. These initiatives will further support our quest in making our mainline carrier to be among the Top 10 Global Airlines and Top 5 in Asia Pacific by 2030,” Ahmad added.
The initiative aligns with the group’s broader Long-Term Business Plan 2.0 aspirations of becoming Asia’s leading travel and aviation services group, driven by one of its five strategic pillars of “Digital as the Cornerstone of Our Business” by embracing innovative digital solutions to enhance the overall customer experience.
