LS Digital Debuts CoMMeT
CoMMeT is a service specifically designed to ease the challenges faced by brands and advertising agencies during the media buying, optimisation and measurement process.
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LS Digital, an independent digital marketing transformation (DMT) company, announced the launch of CoMMeT, a technology for programmatic marketing.
Maanesh Vasudeo, Senior VP- Media Operations, LS Digital said, “CoMMeT, an acronym for Confluence of Media, Measurement & Technology, is an innovative technology for programmatic marketing that leverages integration of various digital marketing products to bring together the best-in-class marketing solutions and measurement process for brand custodians, simplifying the programmatic adoption journey for brands.”
“Marketers will be able to derive deep insights into their campaigns by gaining access to a centralised system that includes multiple ad exchanges, media measurement platforms, dynamic creative optimisation technology, and data visualisation and synchronisation tools which solves for improving efficiency with features like de-duplicated reach, multi-audience optimisation and many more,” Maanesh added.
CoMMeT is a service specifically designed to ease the challenges faced by brands and advertising agencies during the media buying, optimisation and measurement process.
