KSA's Marketing Elite to Assemble at Vibe Marketing Tech Fest in Riyadh
The agenda is set to explore the dynamic nature of brands in Saudi and how they are evolving to meet modern customer expectations. Key themes for Vibe Marketing Tech Fest include Agentic AI, Performance versus Brand Building, Smarter Campaign Performance, Loyalty, and more.
Topics
On November 12, 2025, Vibe Marketing Tech Fest’s 18th global edition will take place in Riyadh, bringing together over 200 of the Kingdom’s most influential marketing, brand and tech leaders. Organised by Martechvibe, the one-day event will take place at the Sheraton Riyadh Hotel and Tower.
As Saudi Arabia’s digital economy rapidly expands under the Vision 2030 framework, the Kingdom has become a hotbed for marketing innovation and technology adoption. Vibe Marketing Tech Fest arrives at a crucial time, offering a premier platform for leaders to navigate this dynamic landscape, share cutting-edge strategies, and discover technologies that drive business growth and enhance customer loyalty.
The agenda is meticulously crafted to address the practical challenges and strategic opportunities in today’s marketing ecosystem. Key tracks will cover audience-first advertising, data-backed brand storytelling, the role of emotional intelligence in tech transformation, experience marketing, and more.
The sessions will provide takeaways on;
- Winning customer hearts with localisation
- Unlocking audience-first advertising in the era of less
- Marketing to the modern Saudi mindset era
- Breaking scroll cycles with stories that leave impact
- Driving loyalty that connects in the Kingdom
- Finding balance between intuition and information
- Leveraging behavioural insights to guide strategic decisions
The summit features a stellar lineup of speakers from the region’s most forward-thinking brands, including;
Adeel Ahmed, Senior Director Brand at Team Saudi; Ahad Hamza Nihal, Marketing Director at SALA Entertainment; Ameerzeb Amjad, Strategy – Tourism Commercial Development at The Royal Commission for AlUla; Bady Ammar Dokhan, Product Lead at Ninja; Bandar Adnan Abdulmajeed, Chief Brand and Marketing Officer at Amsa Hospitality; Dr Adham Bakr, Group Marketing Director at Al-Inma Medical Services Co; Driss Moutawakil, Chief Marketing & Revenue Officer at SAT (Saptco Alsa Transport); Ibrahim Abuaqel, Product Director at Tamaral; John Speer, Joint Managing Director Middle East at MSQ; Julian Morbidelli, Director of Loyalty at Cenomi Centers; May Bahjat Kanounji, Chief Executive Officer and Board Member at Blooming Wear; Mohammad Zain Alabidien, Director of Marketing & Communications at Al Rajhi Takaful; Mohamed Hegazy, Group Chief Experience Officer (CXO) at almatar; Simon Shaw, Chief Communications & Marketing Officer at King Salman Park Foundation; Sukainah Alzaid, Business Leader & Public Speaker; Talha Iqbal, Director of Sales & Marketing at Radisson Hotel Group; Victor Busne, Associate Trading Director at The Trade Desk; Wasif Hasan, Chief Product & Technology Officer at PIF Portfolio Company, and more.
“As Saudi Arabia accelerates its digital transformation, we’re seeing a powerful evolution in how brands connect with consumers. Marketers are moving from one-size-fits-all communication to intelligent, AI-powered orchestration that feels genuinely personal. The next phase of growth in the Kingdom will be defined by real-time, personalised customer engagement, strengthening loyalty, deepening relationships, and driving sustainable business growth. By combining creativity with data-driven agility, brands can forge human connections that inspire trust and long-term value,” said Sharif Kotb, Vice President, GCC and General Manager, UAE at Braze.
Technology partners and sponsors supporting this event include — Strategic Sponsor: Braze; Gold Sponsors: MoEngage, The Trade Desk; Silver Sponsors: SAP Emarsys.
Attendees can expect an immersive experience with insightful keynotes, interactive panel discussions, substantive tech talks, and extensive peer-to-peer networking opportunities.
In an era of swift digital adoption and heightened customer expectations, Vibe Marketing Tech Fest, Riyadh, offers an unparalleled opportunity for leaders to gain a competitive edge, align strategies with best-in-class practices, and cultivate the relationships that will shape the future of marketing in the Kingdom.
For more information and to register, visit the official event page.
