Kainam, Inc. aunches SENNA
SENNA uses robust machine learning models like SARIMA and autoregressive (AR) algorithms to forecast key business outcomes.
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Kainam, Inc., a provider of Augmented Performance Management, announced the launch of SENNA (Scenario Enhanced Navigational Neural Algorithms), an advanced Augmented Performance Management (APM) platform designed to transform enterprise decision-making through the power of Machine Learning (ML) and Artificial Intelligence (AI).
SENNA bridges the gap between traditional Enterprise Performance Management (EPM) tools and modern AI/ML technologies, providing organisations with deep insights, predictive analytics, and the ability to rapidly simulate multiple business scenarios.
“AI is not just about innovation—it’s about enabling businesses to make smarter, faster, and more informed decisions. SENNA allows enterprises to move beyond traditional analytics, leveraging cutting-edge AI and ML to optimise performance and stay ahead in a rapidly changing world,” said Justin Gillespie, Founder and CEO of Kainam, Inc.
“We’re giving companies the tools to predict outcomes, identify risks, and model multiple complex scenarios with unparalleled speed and precision.”
SENNA’s platform integrates seamlessly into existing EPM frameworks, offering features such as:
- Time Series Prediction: SENNA uses robust machine learning models like SARIMA and autoregressive (AR) algorithms to forecast key business outcomes, including revenue, sales, and costs, based on historical data trends.
- Outlier Detection and Structural Breakpoints: SENNA allows users to detect and correct outliers and breakpoints in datasets, ensuring accuracy in analysis. This feature is particularly useful for companies with volatile or complex data patterns, such as those in finance and manufacturing.
- Simulating Multiple Scenarios: SENNA empowers business leaders to simulate various future scenarios by manipulating external variables such as economic indicators or industry-specific drivers. Users can evaluate multiple scenarios simultaneously providing CFOs and decision-makers with actionable insights for strategic planning.
- External Data Integration: SENNA incorporates third-party data sources, such as the Federal Reserve Economic Data (FRED) and other global economic datasets, to enhance the predictive power of its models. The platform quickly evaluates tens of thousands of external features to find the ones that are truly driving business performance.
- Risk Analysis and Strategic Insights: SENNA’s unique selling point lies in its risk analysis functionality. The platform’s algorithms provide detailed risk assessments by modelling potential external factors and market shifts. This feature is critical for companies facing uncertain global markets, allowing them to prepare for unforeseen conditions in the global market.
In addition to its core features, SENNA offers an intuitive user experience, making advanced ML and AI capabilities accessible to data scientists and business leaders alike. The platform is designed to support various industries and functions, including finance, supply chain management, manufacturing, and more. With the ability to process data rapidly on Google Cloud’s Vertex AI, Kainam SENNA ensures fast and reliable model training, even for highly complex datasets.