Joyful Journey Group Forms Joint Venture with Collinson
The joint venture, named 'Joyful Journey Priority Pass', will bring multiple value-added benefits, including market-specific agile technology, an expanded inventory of airport lounges, and an enhanced traveller experience.
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Joyful Journey Group, a global air and rail digital travel experiences provider, announces a joint venture with Collinson, a global airport experiences, loyalty and customer engagement solutions provider, to form ‘Joyful Journey Priority Pass’ in China.
Wang Jun, Joyful Journey Group Founder and President, said, “In the post-pandemic era, China’s travel and tourism industry has outpaced overall economic growth, witnessing continuous expansion in domestic travel and an upward trend in international travel numbers. As a leading enterprise in China’s travel services sector, Joyful Journey greatly values its strategic cooperation with Collinson. Leveraging this partnership, we will provide a series of excellent services globally to facilitate and elevate the travel experiences of our users, thereby promoting smoother communication and mutual understanding across the world, and presenting abundant business development opportunities for various enterprises in the process.”
Wang Feng, Joyful Journey Group Co-Founder and COO, said, “The joint venture with Collinson signifies a strong consensus between both parties in terms of global collaboration and service innovation. Travel and tourism scenarios inherently involve distinct customer tiers, a concentration of high-value clients, and a vast number of regular customers. Leveraging our respective strengths, we will jointly provide tiered, one-stop service experiences in global travel scenarios, offering travellers not only beautiful journeys but also presenting premium opportunities and feasible solutions for businesses’ customer management and operational strategies within this massive and dense traffic flow environment.
“With confidence, we anticipate that under the support of technological advancements and strategic cooperative partners like Alipay, our collaboration will lead to innovative breakthroughs in the travel services industry, making personal travel more enjoyable, trips more exciting, and fostering better integration and shared development between industries, such as finance, communications, and travel,” Wang added.
The joint venture, named ‘Joyful Journey Priority Pass’, will bring multiple value-added benefits, including market-specific agile technology, an expanded inventory of airport lounges, and an enhanced traveller experience.
