ITHCA Group Invests in Mubashir
The investment will fuel Mubashir's expansion and technological plans as well as its mission to provide its clients with the most effective and comprehensive solutions both in the country and regionally.
Topics
ITHCA Group has announced an investment in Mubashir, a digital out-of-home (DOOH) advertising network in Oman.
Ameer Al-Alawi, Group Director of Investments at ITHCA Group, said, “Advertising technology is changing rapidly; innovative AdTech companies in this space are leveraging data analytics, automation, and AI to meet consumers where they are in the physical world, offering real-time targeting capabilities to advertisers. We are thrilled about the investment in Mubashir and the technology platform they have built to date. We lend them our support in their innovative journey to be a global player in this space.”
Raif Al-Harthy, Chief Growth Officer of Mubashir, said, “We are thrilled to partner with ITHCA, a renowned investor with a deep understanding of the region’s growth potential. This investment is a strong validation of our vision and will enable us to accelerate our expansion, invest in new technologies, and further enhance our offerings to clients.”
The investment will fuel Mubashir’s expansion and technological plans as well as its mission to provide its clients with the most effective and comprehensive solutions both in the country and regionally.
