HSBC One Partners with LoL team T1
HSBC’s collaboration with T1 exemplifies how the bank combines its accessible and innovative services with beyond banking experiences for its customers.
Topics
HSBC has unveiled that it will host an exclusive ‘League of One’ party with South Korean League of Legends (LoL) team T1 and esports legend Faker to promote esports in Hong Kong.
Brian Hui, managing director and head of customer propositions and marketing, wealth, and personal banking at HSBC Hong Kong, said, “Esports has emerged as a rapidly growing sector in recent years, and it also provides a unique springboard for millennials to pursue their dreams and ambitions.”
“HSBC One is thrilled to announce our collaboration with T1 and Faker and celebrate the ability and resilience to go beyond the convention. HSBC One customers will have the exclusive opportunity to meet T1 and Faker in person and gain insights from their success stories. This collaboration exemplifies how the bank combines its accessible and innovative services with beyond banking experiences for its customers,” Brian added.
In this partnership, HSBC One and T1 will launch a series of exclusive experiences and promotional activities, with the highlight and finale event being the HSBC One x T1 ‘League of One’ party in September.
With millennials being one of their key customer segments in Hong Kong, HSBC’s collaboration with T1 aims to support and inspire the millennial generation to pursue their dreams with esports. The partnership will also promote the innovative financial services of HSBC One.
