Gupshup Launches Conversation Cloud
Conversation Cloud provides businesses with the essential tools for customer engagement in this new era.
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Gupshup, a conversational engagement company, announced the launch of Conversation Cloud, a comprehensive suite of SaaS tools that are set to revolutionise business-to-customer interactions.
Beerud Sheth, Co-founder and CEO of Gupshup, said, “The Conversational Internet is among the biggest trends shaking up the customer experience. It is rapidly digitising the mobile-first countries in emerging markets. Every business and brand will need new tools to build and manage conversational experiences. Gupshup builds on its reputation for innovation by launching the first such comprehensive platform, the Conversation Cloud, that transforms customer experiences and delivers substantial ROI to businesses.”
Mayank Prabhakar, Head of Digital Marketing at smartphone maker Vivo’s India office, said, “For our 2023 Switch-off campaign, we leveraged WhatsApp in partnership with Gupshup to amplify the message and engage people through a conversational survey. The results have been quite encouraging, helping us not only connect one-on-one with customers but also gain valuable insights. Gupshup has been a great partner and enabler for us to tap into the power of conversational messaging through this innovative campaign. We wish them good luck on the launch of their Conversation Cloud.”
AI-powered conversations represent the next major paradigm shift in user interfaces after web and app, and the Conversation Cloud provides businesses with the essential tools for customer engagement in this new era.
