Grab Integrates OpenAI to Streamline Operations
Through this partnership, Grab will apply innovative advertising methods to its retail media offerings, such as voice-activated prompts that offer contextual promotions.
Topics
Grab, a Singapore-based technology platform, has announced a partnership with OpenAI. The partnership will see OpenAI blend AI tool development for Grab users and partners with the initial implementation of ChatGPT Enterprise specifically for Grab’s staff to boost productivity.
Philipp Kandal, Chief Product Officer at Grab, said, “We have been a pioneer of AI adoption in the region and believe that generative AI has a lot of potential to further transform the way we solve problems for our partners and users. We are excited to work with OpenAI as a partner to help accelerate the exploration and use of this technology within Grab. Our goal with any new technology has always been to use it to solve real problems, at scale. Equipped with the latest tools, we look forward to building novel and delightful experiences for our customers while improving the way that every Grabber works.”
Brad Lightcap, Chief Operating Officer of OpenAI, said, “We’re excited to work with Grab and together explore how advanced AI can benefit Grab users, partners, and employees across Southeast Asia.”
Also Read: How Can Marketers Combat Ad Fatigue?
Grab can use OpenAI’s generative AI tools for accessibility by integrating advanced text and voice features to aid users, especially those who are visually impaired or elderly, who might struggle with traditional app interfaces. In addition, Grab plans to develop AI-driven customer support chatbots to improve problem-resolution efficiency.
For mapping, Grab intends to use OpenAI’s vision technology to automate and refine the process of data extraction from images, with the intention of speeding up updates for GrabMaps.
When it comes to advertising, Grab sees a partnership with OpenAI as an opportunity to refine algorithms, ranking engines, and generative AI tools. Grab hopes this collaboration could transform ad placements, especially in enhancing accessibility.
Through this partnership, Grab will apply innovative advertising methods to its retail media offerings, such as voice-activated prompts that offer contextual promotions. For example, a voice prompt might suggest adding onion rings to a burger order at a discounted price.
