Google announced that it will be sun-setting the generic rich result filter from the Google Search Console performance report search appearance section. That means, you will no longer to see in general how well rich results are performing on your site. Instead, you will drill into each individual rich result that your site supports to see how they are doing.
So instead of filtering on “rich results” you will filter using the search appearance filter in the performance report on specific types. There are currently 19 of them including a few AMP versions, Android app, event, FAQs, how-to, job details, job listings, practice problems product results, Q&A, recipe rich results, recipe gallery, review snippets, special announcements, videos, web light, web story and more to come.
In a statement on their blog, Google said, ‘We realise that grouping data for rich results is not ideal, as each type may have a significantly different behaviour.’ In its place, Google has breakouts for most rich result types including; Event, FAQ, HowTo.
The event experience on Google makes it easier for people to discover and attend events through Google Search results and other Google products, like Google Maps. This feature brings many benefits:
- More interactive results: Your events can be eligible to be displayed in the event experience on Google, featuring your logo, description of the event, and more.
- Increased chances of discovery and conversion: People have a new way to interact with your event posting and click through to your site.
- Event structured data: When people search for activities to do at home, videos and online events appear in an immersive rich result. By adding Event structured data, your online events may already be eligible for this rich result, with no additional steps needed.
A Frequently Asked Question (FAQ) page contains a list of questions and answers pertaining to a particular topic. Properly marked up FAQ pages may be eligible to have a rich result on Search and an Action on the Google Assistant, which can help your site reach the right users. Structured data is a standardized format for providing information about a page and classifying the page content.
A how-to walks users through a set of steps to successfully complete a task, and can feature video, images, and text. Properly marked up how-to pages may be eligible to have a rich result on Search and an Action on the Google Assistant, which can help your site reach the right users.