Gates Hospitality Partners With frntlne
With this partnership, Gates Hospitality aims to leverage frntlne’s platform to elevate service standards and deliver stronger customer experiences.
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Gates Hospitality, a hospitality institution known for its brands across the Middle East announced its partnership with frntlne, a cutting-edge company with science-backed proprietary online platform. This collaboration is set to reshape the landscape of the hospitality and customer service industries in the UAE.
frntlne’s platform, is shaped by its proprietary methodology, The ‘frntlne Interactive Knowledge Methodology’. It is designed to empower frontline staff by providing engaging and memorable content. Founded in 2021 by serial entrepreneur Mark John, frntlne’s methodology offers short, TikTok style videos and interactive content that enhances information retention and make the upskilling process enjoyable.
“We are excited to be the first client in the Middle East for frntlne,” said Naim Maadad, Chief Executive and Founder of Gates Hospitality. “At Gates, we are always on the lookout for initiatives to empower, train, and educate our employees, and frntlne’s innovative platform aligns perfectly with our vision of advancing the skills and expertise of our workforce through various training programs.”
“What we’re doing at frntlne is building a new way to engage frontline team members and influence buying decisions,” said Mark John, CEO and Founder of frntlne. “We are committed to up-skilling workforces across industry, driving profitability, which is ever so important in the current economic climate.”
With this partnership, Gates Hospitality aims to raise the bar in the UAE hospitality market, enabling its workforce to leverage frntlne’s cutting-edge platform to elevate service standards and deliver unparalleled customer experiences across their renowned brands, including Folly, Publique, Bistro Des Arts, Reform Social & Grill and Ultra Brasserie.
