Fullstory Debuts Data Direct
Data Direct makes it easier for enterprises to capture quality behavioural data across web and mobile and put it to work wherever they need it in their own data ecosystem.
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Fullstory, a behavioural data company, launched Data Direct, a new solution that syncs clean, structured, AI-ready behavioural data to a company’s destination of choice.
Fullstory’s CEO, Scott Voigt, said, “We’re seeing companies that have viewed themselves as customer-centric realise that they have significant blind spots when it comes to actually understanding their customers.”
“What they are missing is only available through comprehensive first-party behavioural data, and Data Direct provides countless ways to take advantage of this rich data source. With Fullstory’s unique approach, digital behavioural data is captured and sent directly to their tech stack, so our customers can now understand their customers like never before,” Scott added.
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The solution will allow teams to activate their web and mobile sentiment signals (e.g., digital movements, intentions, interactions, patterns, etc.) to transform how they engage with customers and improve the bottom line.
Data Direct makes it easier for enterprises to capture quality behavioural data across web and mobile and put it to work wherever they need it in their own data ecosystem.
