Frost & Sullivan Launches MetaBrain
MetaBrain integrates with SAP Joule, which allows users to interact naturally via voice or text across enterprise scenarios, from strategy meetings to frontline operations.
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Frost & Sullivan, in partnership with SAP, has launched MetaBrain, a Human-Reinforced Agent developed through Frost & Sullivan’s Innovation Lab. The tool aims to support enterprise decision-making by combining AI capabilities with human validation.
MetaBrain reimagines how organisations make strategic decisions, blending curated enterprise data, external industry imperatives, and human-supervised reasoning models to deliver prescriptive insights at scale.
Built natively on the SAP Business Technology Platform (SAP BTP) and deployed through the SAP Business Data Cloud (SAP BDC), Metabrain empowers decision-makers with context-aware, real-time intelligence.
“This is a game-changing moment in enterprise intelligence,” said David Frigstad, Chairman of Frost & Sullivan. “MetaBrain reflects the power of human ingenuity and AI synergy — combining SAP’s robust data infrastructure with our deep industry foresight. We’re proud to launch this initiative, which sets a new bar for intelligent enterprise solutions.”
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“Together, SAP and Frost & Sullivan are helping organisations across Asia Pacific make successful strategic decisions, faster,” said Varun Thamba, Regional Head of AI for SAP Asia Pacific.
“Using SAP Business AI and SAP Business Data Cloud, Metabrain is able to bring together great industry data based on shared experience, all simply managed via the Joule co-pilot to make a real difference to decision-making at every level. We’re confident customers across industries will benefit from prescriptive intelligence to drive new insights, revenues, and growth.”
MetaBrain is integrated with SAP Joule, SAP’s natural-language, generative AI copilot embedded throughout SAP’s cloud enterprise portfolio. Through Joule, users can interact with MetaBrain naturally — using voice or text — across various enterprise scenarios, from boardroom strategy sessions to frontline operations.
This integration allows clients to deploy Frost & Sullivan’s MetaBrain within secured enterprise environments, ensuring compliance, privacy, and auditability while offering enterprise-grade user interaction via natural language.
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