Filipinos Prefer Google, YouTube for Purchases Over Social Media Platforms: Study

Google Search and YouTube allow brands and businesses to achieve growth, turning discovery into actual purchases.

Staff Writer April 14, 2025

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Filipinos trust Google and YouTube over leading social media platforms for their purchases, according to Ipsos’ study.

Ipsos’ findings reflect the reliability of Google and YouTube, helping consumers make informed decisions through content.

According to the study, Google and YouTube are both present in 75% of consumer journeys where Filipinos discover new brands and products.

Google Search and YouTube allow brands and businesses to achieve growth, turning discovery into actual purchases. Leading businesses in the Philippines have leveraged the platforms to identify high-intent search queries and tailor advertisements according to customer behaviour and preferences.

YouTube also allows brands to create video campaigns that resonate with audiences.

Ipsos, a leading market research company, launched its online platform Ipsos.Digital in the Asia-Pacific region in 2022 to boost its capabilities and insights.

Recent reports in the Philippines have also found that Filipinos find free shipping an important consideration when online shopping. Meanwhile, Filipinos are increasingly shifting to online communities from traditional ones.

ALSO READ: Filipinos Worry On Widening Digital Divide Amidst AI Excitement

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The Martechvibe team works with a staff of in-house writers and industry experts.
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