Fiducia Integrates Compliant’s Data Integrity Signals into Data Exchange

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To meet the rising demand for transparency and privacy in media buying, Fiducia, the programmatic log-level data management platform, has integrated Compliant’s data integrity signals into its data exchange. Compliant is the first company to offer independent verification of supply-side data standards worldwide.

The integration adds Compliant’s data integrity signals to Fiducia’s TrueCPM metric – which was first introduced in the 2023 ANA Programmatic Media Supply Chain Transparency Study, as a single investment productivity metric quantifying the effective price paid by marketers for impressions matching their quality requirements – allowing clients to evaluate and improve their programmatic supply chain’s privacy standards and effectiveness.

“Integrating Compliant’s data integrity signals into our platform empowers brands to make more informed decisions about their programmatic investments while ensuring they meet the highest standards of data privacy and integrity,” said Tim Brown, CEO of Fiducia. “This collaboration represents a significant step forward in our mission. We launched Fiducia with the conviction to build a better industry through transparency and accountability.”

Industry Shift Toward Data Integrity

Compliant’s recent integrations with Scope3, Premion’s Octillion DSP, and Peer39 mark a pivotal shift toward data integrity in advertising—replacing waste with efficiency, fraud with quality, and uncertainty with transparency. With data integrity scores covering 92% of global digital publishers, Compliant enables advertisers to prioritise quality publishers while filtering out risky inventory.

“This partnership is powering a fundamental reset in programmatic advertising as brands prioritise quality,” said Jamie Barnard, Co-Founder and CEO of Compliant. “For too long, the industry has accepted a broken system built on sketchy data practices. By integrating Compliant’s data integrity signals into Fiducia’s data exchange, we’re giving brands the tools they need to deliver better outcomes – cutting through the noise and building campaigns on foundations of genuine data integrity.”

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