Featuring Releases A Redesigned Self-influencer Marketing Platform Based On SNS Channel Influence Analysis
The key to influencer marketing, which is now an essential marketing strategy, is “low cost and high efficiency”. However, given the environmental nature of influencer marketing using SNS accounts that anyone can easily access, a problem of fake accounts and inactive accounts has been pointed out as its loophole and shortcoming amid its rapid growth. […]
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The key to influencer marketing, which is now an essential marketing strategy, is “low cost and high efficiency”. However, given the environmental nature of influencer marketing using SNS accounts that anyone can easily access, a problem of fake accounts and inactive accounts has been pointed out as its loophole and shortcoming amid its rapid growth.
Actually, in recent influencer channels, there are numerous fake accounts with unclear identity and inactive accounts with many followers but with a low reach rate or influence. Such accounts are hardly identifiable at a glance, so brand companies are reluctantly taking the risk and concerns of decreased campaign efficiency.
To address the problem, Featuring.co, an influencer analysis platform, released a redesigned self-influencer marketing platform to increase the marketing efficiency by thinning out fake influencers.
Featuring’s self-influencer marketing platform provides a campaign performance predictor and management tool by extracting fake influencers and discovering powerful influencers using an AI analysis technology that assesses the influence of SNS accounts. As many as approximately 150 techniques are used to identify fake influencers.
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The AI technology distinguishes service accounts followed by fake accounts and comment types and analyses comments on postings. It also weeds out an insignificant comment by verifying if the comment is only favourable or led to an actual purchase. Such data make up the basis of real marketing to find the right influencers who can bring optimum marketing effects.
Featuring’s exclusive data and know-how accumulated in the process above enable companies to search influencers worldwide, analyse their influence in real-time, and carry out custom campaigns with the influencers that best fit their products. Approximately 3,500 Korean and foreign companies currently use Featuring’s platform, and about 3,000 influencers use it as their choice.
Featuring said that they are planning on the release of an influence-based matching service as well. The new service is expected to bring various effects in finding and utilising talented influencers with a huge influence, influencer marketing.
“We intend to gather influencer-related contents and products data and process them into significant marketing indices for our services. Our goal is to become a hub of influencer marketing by helping many companies utilise informative data”, Featuring said.
