Emirates Launches First Retail Store Concept in SEA
This launch underscores Emirates’ strong commitment to the Philippine market, emphasising the airline’s focus on delivering world-class service.
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Emirates has launched its first Emirates World retail store concept in Southeast Asia, by introducing a fully immersive Emirates experience in Manila. The new space marks a significant step in the airline’s commitment to the Philippines by redefining the travel retail experience for customers.
The 221-square-metre space was inaugurated by Adnan Kazim, Emirates’ Chief Commercial Officer, in the presence of First Lady Liza Araneta Marcos, UAE Ambassador to the Philippines Mohamed Obaid Al Qataam Al Zaabi, and other distinguished guests, trade partners, and media representatives.
A highlight of the new store is the Emirates A380 onboard Lounge display, offering visitors a glimpse into the airline’s signature in-flight luxury. Guests can explore a curated selection of Emirates-branded merchandise and travel accessories, including the latest NBA collection designed for basketball enthusiasts, all from the Emirates Official Store.
The Emirates World Store integrates cutting-edge smart technologies, including an interactive self-service screen for browsing flight options and checking availability, redefining the travel retail experience.
This launch underscores Emirates’ strong commitment to the Philippine market, emphasising the airline’s focus on delivering world-class service. The Manila store joins the growing network of reimagined Emirates retail spaces, following locations in Dubai, Hong Kong, London, and Nairobi. The airline plans to invest AED 100 million over the next three years to expand its retail footprint globally.
“The new Emirates World Store in Manila is designed to serve as a one-stop shop where customers can explore Emirates’ best-in-class products and services, and provides visitors a glimpse of our onboard hospitality and excellence, ensuring the bar is set high when it comes to retail experiences both in the Philippines and across our global network. The Emirates World retail store is part of our broader strategy to get closer to our customers as they plan their travel and create an elevated experience that is consistent with our brand,” Kazim stated.
