Duolingo Partners with Lakme Fashion Week
This collaboration aimed to create a stylish experience for fans of Duo by merging fashion and language learning.
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Duolingo collaborated with Lakme Fashion Week, marking the debut for Duo, Duolingo’ owl mascot, as a creator at the event.
Karandeep Singh Kapany, Regional Marketing Director India, Duolingo, said, “Being part of Lakme Fashion Week 2024 was truly special for us. Understanding the significance of fashion as a form of self-expression, this presented the perfect platform for Duo, our brand mascot, to express itself through fashion and gently remind everyone to stay committed to their language learning journey. Merging fashion and language learning, we aimed to create a stylish experience for fans of Duo with this collaboration.”
Jaspreet Chandok, Group Vice President, Reliance Brands Ltd, “We were delighted to have Duo, Duolingo’s brand mascot and a well-known figure among the youth, join us at Lakme Fashion Week in partnership with FDCI in a first-of-its-kind collaboration. This collaboration truly enhanced the event experience for the attendees.”
During the event, Duo was seen wearing outfits inspired by community trends and iconic fashion moments, ranging from Kim Kardashian’s Met Gala look to Taylor Swift’s viral “Don’t Blame Me” ensembles.
These fashion choices not only reflected Duo’s personality but also aligned with its reputation for reminding learners in “unhinged” ways to maintain their language learning journey while indulging in their passion for fashion.
This collaboration aimed to create a stylish experience for fans of Duo by merging fashion and language learning.
