Direct Digital Holdings Releases The Generative AI Roadmap
The guide introduces a simple, progressive framework of generative AI adoption that business leaders can follow to ensure their organisation's AI capabilities.
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Direct Digital Holdings, an advertising and marketing technology platform operating through Colossus Media and Orange 142, announced the release of The Generative AI Roadmap, the third installment in its AI education series.
Developed by the DDH AI Council, a group established to close the gap between early AI adopters and organisations still unsure where to begin, this guide is designed to help organisations move beyond isolated AI experiments and toward enterprise-wide adoption through a clear, strategic framework.
With generative AI tools like ChatGPT and GitHub Copilot already integrated into everyday workflows, many businesses navigate adoption without clear guidance. The Generative AI Roadmap addresses this gap by outlining the key phases of AI maturity and offering thoughtful recommendations to support safe, responsible, and high-impact use.
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“Through our latest eBook, we are addressing the growing need for intentional AI planning,” said Anu Pillai, Chief Technology Officer at Direct Digital Holdings. “We’ve seen organisations embrace AI piecemeal ways—often without governance or long-term vision. This roadmap helps leaders assess where they are today and build toward a future where AI is not just used but embedded strategically across their operations,” said Pillai.
The guide introduces a simple, progressive framework of AI adoption that business leaders can follow to ensure their organisation’s AI capabilities mature rather than stagnate:
- Crawl Stage: Supporting grassroots experimentation while establishing basic guidelines to mitigate risks around data security and output accuracy
- Walk Stage: Implementing AI for specific high-impact use cases with formalised tool selection and standardised processes
- Run Stage: Expanding AI adoption across departments with cross-functional collaboration, measurable ROI goals, and comprehensive governance
- Fly Stage: Fully integrating AI into core operations with seamless ecosystem orchestration, global scalability, and continuous innovation
“Most organisations are already using AI in some capacity—often without realising it,” said Christy Nolan, VP of Delivery Solutions at Direct Digital Holdings. “This guide is about shifting those use from the shadows into the spotlight. It’s about giving leadership the tools and confidence to build policies, track results, and create space for innovation.”
The new release builds on the momentum of the company’s previous two eBooks, which explored practical AI applications and tools for agencies. With this latest installment, Direct Digital Holdings expands its focus to all organisations, whether they’re just starting to explore generative AI or preparing to scale it across the enterprise.
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