Cresta, a provider of generative artificial intelligence for contact centres, has expanded its voice platform integrations to include hardphone functionality, enabling legacy, on-premises contact centres to access the benefits of the cloud without fully committing to a cloud transformation.
Cresta’s new hardphone capabilities allow organisations with on-premises contact centres to use Cresta generative AI solutions, such as Agent Assist for real-time agent guidance; Virtual Agent to automate conversations; and Director for full visibility into team performance and accelerated coaching.
“The latest breakthroughs in generative AI and [large language models] have undoubtedly most benefited companies who have migrated to the cloud,” said Tim Shi, chief technology officer and co-founder of Cresta, in a statement.
“However, we know that a full transition to the cloud can be a time-consuming and complex process, especially for larger, more mature organisations. With Cresta’s new hard phone integration, we are ready to distribute the latest in generative AI technology to a larger audience of customers, who may still be in the process of their migration journey.”