Contentsquare Unveils Sense
Sense can plan and run complex analysis workflows, tailor insights to business goals, and deliver recommendations for content, design, and conversion optimisation.
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Contentsquare has announced the launch of Sense, a set of AI-powered capabilities that change how teams discover insights, make decisions, and improve the user experience at speed and scale.
Built into the Contentsquare platform, Sense eliminates the heavy lifting from analytics by automating complex analyses, surfacing beginner-friendly insights, and allowing teams of all skill levels to move from data to action in minutes.
“We’ve reimagined analytics to help teams act faster and drive greater results,” said Jonathan Cherki, CEO & Founder of Contentsquare.
“With Sense, we’re moving from one-click analytics to no-click intelligence — where AI doesn’t just surface the insights, it accomplishes tasks for you and frees you up to focus on what matters most: delivering incredible CXs.”
Meet Sense: a New AI Agent That Puts Insight-to-Action on Autopilot
At the heart of Sense is an autonomous AI agent, designed to plan, analyse and act independently. Combining the power of generative AI with Contentsquare’s high-fidelity web and mobile app behavioural data, Sense can plan and run complex analysis workflows, tailor insights to business goals, and deliver recommendations for content, design, and conversion optimisation.
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Key AI Capabilities Include:
- Chat to Next-Best-Action: A natural language interface that lets any team member ask a question, sets up a dedicated dataset and visualisation, navigates the user automatically through the analysis, and explains the next best action in a few words — no technical skills needed.
- Multi-Session Summaries: AI-generated recaps of user behaviour that highlight key patterns, issues, and friction points on web and mobile app sessions — in seconds, without watching hours of session replays.
- Voice of Customer: AI survey generation and summarisation, to make customer feedback actionable without spending hours tagging user comments.
- Mobile App Analysis: With robust mobile app data at its core, Sense helps teams understand every tap, swipe, and gesture — a critical advantage in a mobile-first world where experience is everything.
“Sense AI has taken the guesswork — and the manual effort — out of analysis. What used to take days, we can now achieve in minutes. Our usage has skyrocketed because using Sense feels so intuitive and empowering — so much so that our product managers are in there every day now,” said Andy Dover, Software Development Manager, Lightspeed Commerce.
“With it, we can prioritise our roadmap — focusing on the features that matter most to our customers. At the end of the day, Contentsquare helps us make smarter decisions, faster — and build a better product for our customers.”
With access to quantitative and qualitative datasets encompassing user behaviour, frustration, zone-by-zone interactions, and cross-device journeys, Sense is uniquely able to apply the latest in genAI to surface friction, highlight opportunities, and get teams from data to insight to action faster.
“Contentsquare has played a key role in how organisations decode and leverage complex behavioural data, empowering customers to make data-driven decisions with confidence,” said Saptarshi Mukherjee, Director of Product, Data Engineering at Snowflake.
“The introduction of Data Connect marks a significant leap forward, enabling teams to seamlessly integrate and synthesise product analytics and experience insights within Snowflake’s powerful ecosystem. An integration with Snowflake not only streamlines data workflows but delivers a transformative, intelligent data experience that helps organisations unlock deeper insights and drive meaningful outcomes.”
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