Chick-fil-A Marks Entry in Asia with SG Restaurant Launch
In June 2024, Chick-fil-A Asia Pte Ltd hosted a pop-up event in Singapore to help introduce the brand to the community.
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Fast food chain Chick-fil-A has announced plans to open its first restaurant in Singapore in late 2025, marking the brand’s entry into Asia. The first Chick-fil-A restaurant in Singapore begins with a 10-year long US$75m investment.
In June 2024, Chick-fil-A Asia Pte Ltd hosted a pop-up event in Singapore to help introduce the brand to the community and gain a nuanced understanding of guest preferences in the region. More than 1,000 people in Singapore enjoyed an iconic Original Chick-fil-A® Chicken Sandwich at the three-day experience.
Through a suggested S$10 donation, attendees helped generate S$30,000 in donations for Community Chest, the philanthropy and engagement arm of National Council of Social Service (NCSS).
Chick-fil-A’s branches span more than 3,000 restaurants globally.
Anita Costello, Chief International Officer at Chick-fil-A, said, “The profound love that Singaporeans have for food as well as the city’s strategic position as a gateway to the Asian market make it the ideal choice for Chick-fil-A’s first permanent restaurant in the region. We are grateful for the overwhelming support and positive response from Singaporeans so far and we look forward to serving them in 2025.”
Local owner-operators of Chick-fil-A restaurants in Singapore will have the opportunity to be part of the ‘Chick-fil-A Shared Table’ food donation program, which feeds hungry people by sharing surplus food with local nonprofit partners to help those who need it most.
In the United States and Canada, more than 30 million meals have been created for people in need since the program began in 2012.
Hugh Park, Head of Asia-Pacific operations at Chick-fil-A (Asia) Pte Ltd., commented, “We are thrilled to introduce Chick-fil-A to Singapore, bringing new jobs and opportunities as we support the local community. Serving our Guests with high quality food and signature hospitality remains our top priority as we do so. Our unique approach, with locally owned and operated restaurants, will also allow us to better connect with people in Singapore as we provide an authentic Chick-fil-A experience.”
