Creative Automation software company Celtra announced that it has joined the Pinterest Dynamic Creative Partner program. Celtra’s partnership with Pinterest will enable a direct API integration with its platform, allowing brands to produce and distribute Pinterest ads at scale through Celtra’s Creative Automation solution. This strengthens its offering for retail brands.
With consumers spending more time online, the demand to produce personalised, creative content across social channels has exploded. Brands and agencies are struggling to keep up and are under enormous pressure to increase creative throughput, while keeping costs down and brand and design quality high. By adopting Celtra’s new integration with Pinterest, brands are able to transform their creative workflow and performance to handle the new e-commerce-first reality.
“We have a history of providing software for creative transformation for brands like Adidas and Unilever, allowing them to drive business and brand growth through automation,” said Eli Chapman, CMO at Celtra. “With Pinterest, commerce and creativity have never been closer. As social selling continues to gain traction for brands across retail, e-commerce and beyond, this partnership is the perfect avenue to deploy content that drives revenue and connects with brands’ audiences.”
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Shopify, a leading global commerce company, has tested Celtra’s Pinterest integration prior to its global release. By utilising the Celtra integration, Shopify is able to build a robust roadmap for testing, produce more creatives for testing, easily update creative assets, and manage all creatives from a single platform.
“For Shopify, Pinterest is an always-on channel for new customer acquisition. With Celtra, we are finally able to deliver creative tailored specifically for Pinterest, produce variations at scale to do always-on creative testing, and apply those learnings on-the-fly,” said Tasnim Khan, Performance Marketing Manager, Social at Shopify. “Celtra’s new Pinterest integration has made the process of trafficking our ads a lot smoother, quicker, and more organised than ever before. I am excited about the time and resources that this has saved us as well as the scale of assets that we’ve been able to achieve. We’re now able to plan our content and creative testing roadmap much farther in advance.”
Celtra powers automation for creative transformation for large consumer, retail and apparel brands such as Unilever and adidas. With Creative Automation, brands can produce highly-customised creatives much more efficiently. Celtra also automates creative versioning allowing brands to increase creative testing, iterate and update creatives quickly, and engage Pinners with the best-performing creatives.