CallRail Debuts Conversion Signals

Conversion Signals reflects CallRail’s continued commitment to enhancing its offerings with powerful, AI-driven features stemming from customer feedback on what drives impact for their business.

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  • CallRail has announced the launch of Conversion Signals, a new AI-powered capability that automatically tags calls that convert into appointments so marketers can identify and replicate the best leads. 

    Based on appointment outcomes (e.g. booked, not booked, or requested), these signals can then be integrated back into Google Ads to generate quality leads.

    While understanding the profile of leads that ultimately convert to customers is a requirement to generate higher quality leads, siloed data presents a challenge for many marketers. 

    With Conversion Signals, conversational AI automatically detects when a lead is requesting or booking an appointment directly within their trusted attribution platform, connecting all of their lead source data to conversions and ultimately to ad platforms. 

    Marketers can better understand the outcomes of calls with leads, allowing them to make insights actionable to optimise marketing efforts.

    “Marketers are constantly challenged with generating better results from their campaigns, and now Conversion Signals lets them instantly see which leads turn into real revenue,” said CallRail CMO Laura Beussman.

    “The conversion insights feed into Google Ads campaigns, optimising marketing investments and improving ROI with new levels of efficiency and accuracy.”

    By leveraging Conversion Signals, users will be able to:

    • Identify which leads turn into appointments without having to manually review conversation content.
    • Easily pinpoint which sources and keywords drove the most appointments.
    • Integrate the insights from reports into Google Ads to optimise campaigns to deliver more high-value, likely to convert leads. 

    Conversion Signals is the latest alpha feature to graduate from CallRail Labs, CallRail’s AI innovation program. 

    Now a fully productised capability within CallRail’s Premium Conversation Intelligence, this launch reflects CallRail’s continued commitment to enhancing its offerings with powerful, AI-driven features stemming from customer feedback on what drives impact for their business.

    ALSO READ: CallRail Launches AI-Powered Convert Assist

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