Bloomreach Partners With Contentsquare
The two-way data integration will combine Contentsquare’s unique digital customer experience insights with the unified customer profiles in Bloomreach Engagement.
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Bloomreach, a Commerce Experience Cloud, and Contentsquare, a digital experience analytics provider, announced a partnership that will empower marketers to build impactful campaigns driven by a 360-degree view of data and deeper customer understanding.
The two-way data integration will combine Contentsquare’s unique digital customer experience insights with the unified customer profiles in Bloomreach Engagement. It will also add customer segment and campaign performance data from Bloomreach Engagement into Contentsquare.
As a result, marketers get the most comprehensive view of the customer and more accurate campaign performance — including insight into real-time intent and experience — allowing them to enhance customer satisfaction and maximise business growth.
With customer experience the key differentiator for brands today, the ability to meet — and exceed — customer needs and expectations is critical to business success. In its 2023 Digital Experience Benchmark Report, Contentsquare found that consumers find one in three visits frustrating, and factors including a page load delayed by milliseconds can have massive impact on customer happiness, conversion, and loyalty. Brands that don’t spot and remove CX pain points are losing out on revenue and putting customer relationships at risk.
“With access to even more insight into customer intent and behaviour, Bloomreach Engagement users can enrich their targeting capabilities and improve the relevance of every single campaign,” said Anand Subbiah, VP of Technical Alliances & Ecosystem Platform, Bloomreach.
“This not only creates a better experience for shoppers, it also helps grow revenue. The data of Contentsquare coupled with the activation power of Bloomreach Engagement is going to generate immense benefits for marketers and their larger business goals.”
This dual integration also creates more opportunities for marketers to analyse and optimise their campaigns with real-time data. Bloomreach Engagement data will allow users to gain an in-depth understanding of how campaigns performed, with added context from Contentsquare’s existing digital experience insights.
Marketers can unearth meaningful insights from different customer segments and compare the performance of multiple campaigns, allowing them to better understand what customers want to see and optimise the experience accordingly. They can also quantify the impact of each campaign, providing better insight into the channels generating the highest ROI and the content that drives increased customer engagement.
“Having access to actionable insights into the customer journey is a powerful tool in delivering friction-free, differentiated online experiences,” said Gilad Zubery, Executive Vice President, Global Business Development and Partnerships at Contentsquare. “By not only working with Bloomreach as partners, but also marrying our data, we empower teams with a richer understanding of customers and the intelligence they need to continuously improve the customer journey. ”
In addition to its benefits for marketers, the partnership also supports users of Bloomreach Discovery and Content. Using Contentsquare’s behavioural analytics, businesses can analyse the customer experience across their ecommerce site, allowing them to optimise search and content to enhance customer satisfaction
