Bizzabo Launches Klik Experiential

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The SmartBadge enables face-to-face interactions supported by robust, intuitive technology to amplify the value of events for organisers, attendees and exhibitors.

Bizzabo has launched Klik Experiential wearable onsite technology for events.

Wearable technology enables the following:

• Attendees can check into sessions, download content, and optimise networking capabilities by exchanging contact information with exhibitors and other attendees.
• Exhibitors can capture and access leads.
• Event organisers can capture attendee behavioural data through passive tracking and streamline session management.

“Marketers discovered the value of detailed, real-time data insights when they pivoted to virtual events. With the introduction of Klik Experiential, we’re inviting organisers to build on what they learned from virtual events to make the new era of in-person events even brighter. The SmartBadge enables the best of both worlds: face-to-face interactions supported by powerful, intuitive technology to amplify the value of events for organisers, attendees and exhibitors. Just because in-person events are back doesn’t mean the data is gone,” said Eran Ben-Shushan, CEO and co-founder of Bizzabo, in a statement.

Bizzabo has also added features to its SmartBadge, including the following:

• OneKlik Touchpoint allows attendees to download content and information throughout the event.
• Audience Lights, which remotely light up attendee SmartBadges.
• Digital Heatmaps to visualise attendee engagement on organisers’ event dashboards in near-real time.
• Gamification through touchpoints, session attendance, or Klik networking.
• The Klik exhibitor portal gives exhibitors access to leads during and after events.