Australia Post Tests Out Retail Screen Network
The aim here is to engage its customers at pivotal moments, whether they’re sending or collecting a parcel, or using other Australia Post services.
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Australia Post in partnership with reo, powered by oOh!media, is gearing up to trial its first in-store screen retail media network across 60 Victorian locations.
The aim here is to engage its customers at pivotal moments, whether they’re sending or collecting a parcel, or using other Australia Post services.
Providing advertisers with opportunities to deliver targeted and contextual messaging, reo’s retail media solution includes hardware, software, and services. Australia Post will use reo’s sales team to assist with the media sales.
Aimee Dixon, General Manager Enterprise Brand and Retail Marketing at Australia Post, said, “Our network of retail outlets offers brands an innovative way to engage with consumers. By leveraging our physical footprint, we are excited to expand the value we deliver to businesses across Australia, starting with a rollout in 60 locations in Victoria. Our collaboration with reo is a key part of this strategy, allowing us to connect brands with customers through dynamic in-store media solutions.”
Neil Ackland, Chief Retail Media officer at oOh!, said, “We’re thrilled to be working with Australia Post to deliver a cutting-edge in-store screen network solution that combines best-in-class media products with unmatched scalability.”
“reo’s advanced infrastructure and extensive media expertise ensures Australia Post can unlock new revenue streams while maintaining focus on serving their customers. Together, we’re setting a new benchmark for contextual, targeted advertising across Australia.”
