Apparel Group and Myntra Partner to Expand Victoria's Secret's Online Presence

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Global fashion and lifestyle conglomerate Apparel Group has partnered with Myntra to expand the presence of Victoria’s Secret products in Indian markets.

Tushar Ved, President, Apparel Group India Pvt Ltd, said, “By joining forces with Myntra, we can leverage their expertise in ecommerce and digital marketing to enhance our virtual presence in India and offer customers an unparalleled shopping experience.” 

Venu Nair, Chief of Strategic Partnerships & Omnichannel, SVP at Myntra, said, “We are thrilled to onboard Victoria’s Secret onto our platform. By leveraging Myntra’s robust ecommerce ecosystem and digital marketing prowess, coupled with Apparel Group’s commitment to global fashion, we are poised to redefine the Indian fashion landscape.”

Through this partnership, the American lingerie, clothing, and beauty brand Victoria’s Secret will offer a wide range of options like lingerie, loungewear, personal care products, bags, wallets and other stylish loungewear across nearly 19,000 PIN codes.