Amplitude Announces Preferred Partnership with Twilio Segment
Amplitude’s sales teams will recommend Twilio Segment for customers needing a complete customer data platform (CDP), while Twilio’s teams will point to Amplitude for digital analytics needs.
Topics
Amplitude has announced that it formed a preferred partnership with Twilio Segment to help businesses unify their customer data, uncover behavioural insights, and deliver personalised digital experiences at scale.
The announcement came during Twilio’s SIGNAL 2025 conference, where Amplitude said its teams would now recommend Twilio Segment as the optimal customer data platform (CDP), and Twilio would recommend Amplitude as the digital analytics platform of choice. Amplitude also showcased new ready-made dashboards that seamlessly connect its platform into Twilio Segment’s CDP.
With Twilio’s customer base, this arrangement gives Amplitude a practical way to reach more enterprise customers aiming to streamline their data and analytics tools.
“Today, many companies rely on a patchwork of disconnected tools to understand and engage their users—often using one platform to collect data, another to analyse it, and separate systems to run campaigns,” said Nate Crook, Chief Revenue Officer, Amplitude.
“This makes it difficult to get a clear view of the customer journey or respond quickly to signals from user behaviour and engagement. Teams face delays, data inconsistencies, and missed opportunities to drive engagement and growth. Our partnership with Twilio Segment aims to help address this challenge for our customers.”
ALSO READ: Twilio and Google Cloud Expand Partnership
Five dashboards will be available for joint customers across the Amplitude platform—including Analytics, Session Replay, Experimentation, and Guides & Surveys—made for popular ecommerce, media, fintech, SaaS, and user engagement use cases.
The dashboards recognise Segment data automatically and highlight important trends, such as revenue growth, feature usage, or where users are dropping off. These insights flow back into Segment, where they can trigger personalised emails, campaigns, or another form of engagement.
This process turns Segment data into practical, usable insights in minutes—enabling marketing, product, engineering, and growth teams to move from data to action without unnecessary delays.
“Amplitude sets the bar for modern digital analytics, and this co-sell agreement represents a key growth lever for Twilio. We’re proud they have chosen Twilio Segment as the go-to answer for any CDP solution their customers need,” said Libby MacNeil, SVP of Worldwide Sales and GTM at Twilio.
“By aligning our sales organisations and go-to-market strategies, we’re creating new opportunities to expand our footprint with joint customers. And with the new dashboards, businesses can stop guessing and start delivering, fast.”
Nate Crook, Chief Revenue Officer, Amplitude, said, “Today’s news marks a major step forward in our mission to help companies build better products and digital experiences. By combining Segment’s unified data with Amplitude’s self-service insights, experimentation, and activation tools, teams can move from analysis to action, and from theory to results.”
ALSO READ: Creators Witness Increased Trust Amongst Young Shoppers
