Airtel Africa Launches Airtel Ads Platform
Powered by Intent.ai and FonYou, Airtel Ads is designed for advertisers, media agencies, and businesses.
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Airtel Africa has announced the launch of Airtel Ads, which it claims to be Africa’s first Integrated Demand-Side Platform (DSP), enabling advertisers and agencies to efficiently manage, purchase, and optimise digital ad inventory across multiple ad exchanges in real time.
Alexandr Yesayan, CEO at Intent.ai said, “The launch of Airtel Ads in Nigeria, a landmark moment not just for us but for the digital advertising landscape in Africa. This is the beginning of our journey to transform the digital advertising ecosystem in the world where we’re challenging the status quo and addressing the monopoly in the digital advertising space dominated by giants like Facebook and Google. By leveraging AI and telecom data, we aim to offer more personalised, efficient, and accessible advertising solutions that cater to the unique dynamics of the market.”
Powered by Intent.ai and FonYou, Airtel Ads is designed for advertisers, media agencies, and businesses. Airtel’s platform lets advertisers make informed ad placement decisions by combining various tools and functionalities within a single platform.
