Accor Partners with Content Studio for Latest Campaign
Titled ‘For ALL The Travellers In You’, Accor’s latest campaign leverages innovative storytelling and dynamic content creation to showcase its brands and immersive destinations.
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Multinational hospitality company Accor has partnered with content studio Beautiful Destinations to launch its newest campaign that uses video content to inspire wanderlust and reinforce brand love.
Kerry Healy, Chief Commercial Officer for Middle East, Africa, Turkey & Asia Pacific, Premium, Midscale & Economy, at Accor, said, “We are incredibly excited about this groundbreaking initiative, which represents a pivotal moment for Accor in revolutionising hospitality marketing. Partnering with Beautiful Destinations brings an unparalleled level of reach, innovation, and stunning visual aesthetic to our campaign. With their extensive social media following and reputation for creating captivating content, we have a unique opportunity to showcase Accor’s leading brands and destinations to a global audience. This collaboration enables us to not only drive increased revenue and occupancy rates, but also to establish lasting connections with travellers around the world.”
Jeremy Jauncey, Founder and Chief Executive Officer of Beautiful Destinations, said, “We could not be prouder to have partnered with Accor in such a deep and meaningful way to support their marketing efforts and create content across Asia, Asia-Pacific, and the Middle East. It is widely understood that many guests now begin their travel planning on social media and with video content, so to provide what guests need at each stage of the consideration funnel, Accor is leading the way in hospitality marketing by launching such a comprehensive content strategy.”
Titled ‘For ALL The Travellers In You’, Accor’s latest campaign leverages innovative storytelling and dynamic content creation to showcase its brands and immersive destinations.
Accor’s strategic partnership with Beautiful Destinations came as the hospitality company recognised the limitations of conventional static imagery in capturing the essence of its lifestyle loyalty program, Accor Live Limitless (ALL). The collaboration aims to transform the way the hospitality industry connects with its consumers.
