24SEVEN Signs Pact with BILRS

The partnership between 24SEVEN and BILRS will unlock new growth and revenue-generating opportunities for baqalas and grocery stores across the Middle East.

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  • Retail technology and community commerce platform, 24SEVEN, has announced a strategic partnership with BILRS, a global bill payment platform. The agreement will support 24SEVEN’s mission to transform the Middle East’s typical point-of-sale (POS) devices into a ‘point-of-everything’, offering diverse financial services such as domestic and cross-border bill payments.

    Jarrar Shah, CEO and co-founder of 24SEVEN, said “Our collaboration with BILRS will help to unlock new growth and revenue-generating opportunities for baqalas and grocery stores across the Middle East. Baqalas are an integral part of the region’s cultural and retail heritage. Bringing digital-first technology that transforms a point-of-sale device into a ‘point of everything’, can help baqalas to maintain their relevancy and competitive edge.”

    Saif Khan, President, EMEA from BILRS said, “We’re excited to support 24SEVEN’s powerful mission to shape retail payments in the Middle East. Working together with 24SEVEN Optima, we can bring improved digital experiences for retailers and their consumers, support their operations and maximise their sales.” 

    24SEVEN will work with BILRS to empower the region’s baqalas, retail and grocery stores through 24SEVEN Optima, a suite of proprietary technology solutions that includes hardware and software. Its cloud-based platform uses artificial intelligence (AI), machine learning (ML), real-time data processing, inventory management and sales analytics, to optimise results for retail partners. Through integrating its bill payment capabilities, both domestically and cross border, BILRS will enhance the customer offerings available on 24SEVEN Optima. The collaboration will provide cost-effective and reliable bill payment solutions and billing solutions for baqalas and grocery stores.

    24SEVEN will roll out the integrated services in Q1 2024, targeting thousands of baqalas who provide a significant contribution to the UAE’s USD 37 billion grocery retail segment.  Integration with BILRS will provide customers with convenient ways to pay bills such as utility, water, internet, health and education, and buy prepaid products including domestic and international mobile top-ups. These cross border capabilities empower the majority of expat workers in the UAE and connect them to nearly 2 billion people back in their home countries, enabling them to pay institutions directly in a seamless and transparent manner.

    24SEVEN will be actively participating at STEP Conference in Dubai on Thursday 22nd February. The team will have an interactive booth and are available to answer any questions.


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