Iterable Unveils Advanced Insights and Control Features
Iterable also announced Global Suppression List, which strengthens compliance and brand protection, and Creative Library, which ensures on‑brand, reusable assets across channels and teams.
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Iterable, the AI customer engagement platform, has announced new capabilities that help marketers achieve confident growth at scale—combining the insight to move faster with the control to do it responsibly.
As teams face increasing pressure to prove ROI, protect brand equity, and maintain consistency across expanding programs, Iterable’s latest release unites visibility, safeguards, and alignment in a single, connected platform.
Leading the launch is Iterable Data Sync, which brings Iterable engagement data directly into customers’ preferred cloud data warehouses, giving marketers a unified view of performance that ties campaign insights to business outcomes.
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Iterable also announced Global Suppression List, which strengthens compliance and brand protection, and Creative Library, which ensures on‑brand, reusable assets across channels and teams.
Together, these innovations give marketers the clarity and confidence to scale their programs efficiently—backed by the data, guardrails, and creative consistency needed to grow with control.
“As marketing organisations scale, the margin for error keeps shrinking—yet many teams are still flying blind with fragmented data and inconsistent safeguards,” said Priya Gill, CMO at Iterable.
“These new capabilities are designed to help marketing teams gain visibility into performance while maintaining control over who they engage, what they send, and how their brand shows up.”
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Data Sync: Connecting Engagement to Business Outcomes
Iterable Data Sync gives marketers a direct, managed way to connect engagement insights to real business results.
With Data Sync, teams can move Iterable engagement data into a cloud data warehouse, where it can be easily joined with sales, product, and revenue data to power reporting, modelling, and long-term analysis.
The feature replaces today’s patchwork of APIs, webhooks, and manual exports, providing a scalable, built-in alternative to fragmented and fragile data pipelines. And it addresses a challenge many organisations still face: disconnected data.
According to the CMO Outlook: Guide to 2026, 54% of CMOs struggle to consolidate data across systems, and one-third use between five and fifteen tools just to measure ROI.
Data Sync supports destinations, including BigQuery, Databricks, Amazon S3, Redshift, and more, enabling mid-market and enterprise teams to power executive dashboards, attribution models, and governed data archives without ongoing engineering overhead.
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Creative Library and Global Suppression List: Stronger Safeguards for Brand and Compliance
Alongside Data Sync, Iterable announced two features to help teams move faster while reducing risk as they scale engagement programs.
Iterable’s Creative Library gives marketers a single source of truth for brand-approved assets—helping teams maintain brand integrity at speed. With one central library for images, PDFs, and videos, campaign builders can store, organise, and reuse creatives across channels in Iterable.
By replacing scattered drives and disconnected folders, Creative Library keeps every campaign on-brand and on schedule—accelerating launch timelines without sacrificing quality or consistency.
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Iterable’s Global Suppression List helps teams protect brand trust and campaign integrity by giving them the power to prevent errors and costly mistakes before they happen. It provides marketing and operations teams with centralised, project-level control to automatically exclude designated users from all relevant campaigns and journeys by default, governed by a single source of suppression logic.
This new feature benefits teams across the board by reducing accidental sends, strengthening compliance, and lowering operational risk at scale—but it is especially useful for large enterprises and regulated industries that must rigorously safeguard sensitive audiences, such as self‑excluded customers or restricted cohorts.
Together, Data Sync, Global Suppression List, and Creative Library give marketers a stronger foundation for growth—offering a confident starting point for every program.
With these enhancements, Iterable continues to help modern marketing teams move faster without sacrificing insight, control, or trust—turning customer engagement into a durable growth advantage.
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