Optimove Unveils AI Content Decisioning, an OptiGenie Agent

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Optimove, a provider of Positionless Marketing and player engagement solutions for iGaming and sports betting operators, has announced the launch of its newest AI agent: AI Content Decisioning. 

The agent generates, tests, and optimises CRM Marketing messages in real time, eliminating the traditional dependency on experts in creative, analytics, or performance insights. 

In the GenAI era, generating personalised content is easier than ever. But with infinite permutations now possible, a new challenge has emerged: how to manage, test, and optimise content without spiralling into content chaos that’s overwhelming many marketing teams today. 

Effectively, the personalisation challenge in marketing messaging has shifted from content creation to content decisioning, which is the process of automatically choosing the best piece of content for a specific customer, in a specific moment, on a specific channel.  

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Optimove’s AI Content Decisioning is built to solve this new content chaos challenge. It acts as a decisioning layer that continuously determines the most effective content permutation for every customer, balancing performance optimisation with brand integrity, at scale. 

• Branded content generation – Use natural language prompts to create email subject lines, SMS body, and push notification titles. For example, the agent can write variations of email subject lines for a sports betting operator ahead of a weekend NFL slate of games, depending on the audience. 
• Real-time optimisation – In real time, the best multi-variant content is matched to each individual customer. For example, an online casino can run a marketing campaign with different copy, tone of voice, and offers and learn which audience group prefers which combination while they are live.   
• Insights derived from optimisation – As a campaign finishes, Optimove can transparently show the value provided by AI Content Decisioning with the guardrails set by the user. Marketers can access reports showing the uplift, incrementality, and overall gain from AI Content Decisioning in easy-to-understand dashboards. 

“Until now, marketers were not empowered to optimise messages in real-time immediately after creating and testing creative executions,” said Shai Frank, SVP of Product and GM Americas at Optimove.

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“As a result, marketing teams often produce too much content without the proper systems to manage, test, or optimise it across channels, or content chaos.”

“AI Content Decisioning is the latest agent in our expansive AI decisioning offering that has powered CRM Marketing personalisation for over 12 years. Its ability to create, test, and optimise marketing messages in real time has quickly become a difference maker for operators worldwide. This new release underscores our commitment to bringing groundbreaking AI agents to iGaming marketing, and we are excited for what is to come,” he concluded. 

AI Content Decisioning is an integral piece of Optimove’s OptiGenie AI Decisioning Suite, which leverages unified customer data to inform: 

• Audience Decisioning – Identifying the best audience for each business objective 
• Journey Decisioning – Determining the right campaign and journey for each player 
• Offer Decisioning – Selecting the most relevant promotion and channel for them 
• Content Decisioning – Matching the most resonate content for each player 

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