Cro Metrics Launches Ask Iris to Transform Experimentation Insights
The new capability, integrated within the company's Iris platform, enables teams to query their program data through natural conversation, eliminating the need to navigate complex dashboards or wait for custom reports.
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Cro Metrics, a leader in creating digital consumer experiences, has announced the launch of Ask Iris, an AI chat feature that transforms how organisations access and leverage their experimentation data.
The new capability, integrated within the company’s Iris platform, enables teams to query their program data through natural conversation, eliminating the need to navigate complex dashboards or wait for custom reports.
“At Cro Metrics, we believe the real power of experimentation lives in what you discover about your customers, and then applying that holistically to your channel strategies,” said Dave Albert, EVP Product at Cro Metrics.
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“Ask Iris makes accessing all of that knowledge dramatically easier, turning months or even years of testing data into actionable strategies available in seconds.”
Access to Program Intelligence
Ask Iris allows users to engage with their experimentation data through simple, conversational queries such as:
- “Give me an executive summary of our 2025 program impact”
- “What are our top growth opportunities for next quarter?”
- “What have we learned about our customers this year?”
- “Have we tested personalisation strategies for returning users?”
Every response is generated directly from the organisation’s own program data, ensuring accuracy and relevance.
Cross-Functional Collaboration
The feature addresses a common challenge in digital programs: making complex, multi-touchpoint customer journey data accessible across departments.
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With Ask Iris, new stakeholders can get up to speed in minutes instead of weeks, while marketing, product, and strategy teams can explore learnings together without technical barriers.
“When everyone can easily access insights, collaboration becomes effortless,” said Steve Meyer, Director of Product at Cro Metrics. “Ask Iris helps teams onboard faster and turn shared knowledge into stronger alignment and smarter decisions.”
Enterprise-Grade Security
Security is fundamental to Ask Iris’s architecture. Client data remains fully isolated and protected, with no information ever crossing between accounts. Every response is generated exclusively from the client’s own program data, ensuring complete confidentiality and trust.
Strategic Partnership
Cro Metrics’ Growth Strategists use a separate, internal version of Ask Iris that draws from the company’s database of thousands of experiments and personalisation campaigns across industries.
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While client data remains completely private and isolated, this broader intelligence enables strategists to surface cross-industry patterns, winning ideas, and proven frameworks in seconds.
This capability, paired with other tools like ImpactLens, allows Cro Metrics to:
- Generate, predict, and prioritise hypotheses most likely to drive significant wins
- Benchmark performance against proven frameworks to build bespoke strategies that scale
- Transform program learnings into a forward-looking strategy faster than ever before
When combined with ImpactLens and other Cro Metrics tools, Ask Iris delivers a more comprehensive, data-driven approach to digital optimisation.
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