AirOps Raises $40M to Expand AI Search Content Platform
The latest round brings AirOps’ total funding to $60 million, and follows a period of rapid growth fueled by eager brands looking to strengthen their visibility in AI search results.
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AirOps, a content engineering platform for AI search, has announced $40 million in Series B funding led by Greylock, with participation from Unusual Ventures, Wing Venture Capital, XFund, Village Global VC, and Frontline VC. Over two dozen growth and marketing leaders also participated in the round.
This latest round brings the company’s total funding to $60 million, and follows a period of rapid growth fueled by eager brands looking to strengthen their visibility in AI search results.
With Google’s global search share falling below 90% for the first time since 2015, the way people find information is changing fast. Instead of typing questions into Google and scrolling through a sea of links, billions of people now get direct answers from AI assistants like ChatGPT, Claude, and Gemini.
Marketing teams are scrambling to stay relevant in this new world, and while visibility once hinged on keywords and backlinks, AI now prioritises deep, authoritative content that answers the questions users ask that the AI models haven’t been trained on.
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AirOps helps brands like Ramp, Chime, Wiz, Carta, and Klaviyo evolve their content for the era of AI search, ensuring what they create is accurate, on-brand, authoritative, and seen by their customers.
“We’re constantly experimenting with AI across our growth stack, but we only scale the tools that deliver clear, measurable ROI,” said Nick Fairbairn, Vice President of Growth Marketing at Chime.
“AirOps proved its value fast. Within weeks of joining the beta, we tripled our AI search citations and built real momentum toward a more AI-driven growth strategy. It’s helping us experiment, move faster, and stay ahead of how people discover Chime.”
Most platforms stop at showing you where you rank. AirOps goes further by analysing content performance, identifying exactly what to update, and enabling teams to generate, refine, and publish high-quality content that performs in AI search.
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Teams can input their brand’s voice and tone, proprietary knowledge base, and target personas directly into AirOps, enabling AI agents to create and refine content that mirrors their brand’s expertise, speaks to their audience, and stays consistent everywhere it appears.
“Marketing teams are realising they can’t leave their brand narrative up to AI,” said Alex Halliday, CEO and Co-Founder of AirOps. “AirOps gives them a system that brings human judgment and automation together, helping brands win in the era of AI search without losing control or quality.”
After growing the team from 20 people at the beginning of this year to nearly 100 by year’s end, AirOps will use the new funding to more than double its headcount again next year.
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The company also plans to expand internationally, starting with Europe, to establish a commercial foothold and scale its global operations. In parallel, AirOps will double down on product innovation and customer enablement to help enterprise marketing teams scale their use of AI.
“It’s no secret the shift in discovery from traditional search to LLMs is a hair-on-fire challenge — and opportunity — for CMOs,” said Mike Duboe, Partner at Greylock. “The entire marketing industry is having to re-learn how to influence organic growth, and AirOps is step ahead in bringing marketers to the future.
“Visibility monitoring is simple; the workflows to generate and orchestrate high-quality, high-context content are complex. AirOps is already deeply engrained in the workflows of content and SEO teams and is being pulled across marketing disciplines, including product marketing, localisation, and front-end development — it’s the CMO’s system of action for multi-channel content.”
“And content is increasingly the most important driver of organic growth.”
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